Affinity Licensing Has Entered Into a Partnership with Butler University to Provide Trademark Licensing Services

February 2, 2023

Butler University is excited to share that it has entered into an agreement with Affinity Licensing, which will serve as the exclusive representative for the university's trademark licensing program.

Under the agreement, Affinity Licensing will serve as the sole licensing agency responsible for overseeing the university's licensing arrangements with manufacturers and retailers of consumer products. The university will benefit from cutting-edge technology and procedures that enhance brand security, and can capitalize on Affinity's proficiency in retail and merchandising to expand product offerings, introduce new items, and boost retail distribution.