ASPIRE Broadens Its Range of Collegiate Offerings
September 6, 2023
ASPIRE, the corporate and lifestyle division of WildBrain CPLG, has recently secured representation rights for prestigious universities like Columbia, Cambridge, Yale, and the University of Southern California.
Columbia University: ASPIRE will represent Columbia University in India, MENA, the U.K., and Europe, with a focus on expanding its presence in various lifestyle categories, including fashion, apparel, accessories, back-to-school products, home goods, and gifting.
University of Cambridge: ASPIRE will represent the University of Cambridge and its consortium of eight University Museums and the Cambridge University Botanic Garden across several regions, including Greece, Cyprus, Spain, Portugal, Italy, Turkey, MENA, India, and the United States. A licensing program will be developed, covering fashion, home goods, stationery, and more.
Yale University: ASPIRE's representation agreement with Yale University now includes Singapore, Thailand, Malaysia, and Indonesia, in addition to existing regions. Several new licensing partners have been secured, expanding into apparel, accessories, back-to-school collections, bags, and more.
University of Southern California: ASPIRE is expanding its representation of the University of Southern California into APAC and Greater China, alongside existing regions. New partnerships with Caprice Australia and Cotton On will lead to the creation of apparel, accessories, and homewares in various markets.
These collaborations aim to leverage the universities' brands to offer a diverse range of consumer products, spanning fashion, home goods, accessories, and more, across different regions. This strategic expansion highlights ASPIRE's commitment to enhancing the visibility and market presence of these prestigious institutions.
Source: https://www.licenseglobal.com/colleges-universities/aspire-expands-collegiate-slate