Big West Conference Selects Collegiate Licensing Company for Trademark Licensing Representation
October 8, 2020
To elevate brand awareness and to increase revenue, the Big West Conference has signed an agreement with Collegiate Licensing Company. As part of the agreement, Collegiate Licensing Company will oversee the Conference’s trademark licensing efforts.
Collegiate Licensing Company will provide its rich relationships with retailers and licensees to the Big West Conference. Also provided will be new consumer marketing efforts as well as brand protection programs.
“We are proud of the Big West’s consistent academic and athletic excellence, and we want to ensure our branded merchandise reinforces that same level of quality that our institutions and fans demand,” said Dan Butterly, Big West Commissioner. “We look forward to working with CLC to develop a licensing strategy and marketing programs that will drive connections with our fans and meet the goals of our Conference and great member institutions.”
The Conference will be assisted by Collegiate Licensing Compnay with creating a product strategy and finding the best licensees for championship event merchandise. Also, Collegiate Licensing Company will partner with the Big West Conference to create innovative brand marketing programs that will grow the awareness of the Conference beyond the game day epxerience.
In regards to brand protection, the Big West Conference will put into action Collegiate Licensing Company’s nationwide brand protection program to help with trademark enfordement at and around events as well as the internet.
“CLC’s mission is to elevate college brands through insight and innovation, and we look forward to delivering on that mission for the Big West Conference,” said Cory Moss, Collegiate Licensing Company’s Executive Vice President and Managing Director. “The prominent institutions that make up the Big West Conference have a storied history of athletic and academic success, and we look forward to working with the Conference to provide the tools and resources to develop new opportunities that leverage that success for brand growth.”
The agreement is in place immediately and will go through the year 2027. As of current, Collegiate Licensing Company offers representation to 10 of the 11 institutions of the Big West Conference.