Can I Sell College Apparel?
Collegiate Licensing World answers the question, can I sell college apparel.
Can I sell college apparel? The answer is yes you can sell college apparel, but before you sell the apparel you need to obtain permission from the college first.
Why do you need to persmission from the college? You need permission because legally the college owns their name and brand, also known as a trademark, meaning the school has the legal right to control how their name and brand is used, and this includes if and when their name or logo is used on apparel.
How do I obtain permission from the college to sell apparel? Your first step is to get in touch with the college’s Trademark Licensing office, you can find this office by searching online using the college name plus the term “trademark licensing.” One on the school’s trademark licensing office page you can learn about the steps and requirements involved in obtaining permission to sell college apparel. Typically this includes contacting the Manager or Director of the Trademark Licensing office and discussing your plans, and it would also involve gaining the correct license type from the collegiate licensing agency the college partners with.
In conclusion, you cannot legally sell college apparel without having permission from the college, you must have permission from the college first.
Thinking of starting a business in collegiate licensing but don’t know where to start?
Contact Collegiate Licensing World for a professional consultation. Our consultant has nearly a decade of experience in collegiate licensing as a Trademark Licensing Manager at a major university. We can guide you expertly through a wide range of collegiate licensing topics ensuring that you take the correct steps in your business and avoid wasting valuable time and money.