CLC Licensing Announces Partnership with Northeastern University
December 17, 2014
CLC Licensing, the licensing affiliate of IMG College, today announced it has reached an agreement with Northeastern University to manage its domestic trademark licensing program, beginning in 2015.
Through the partnership, Northeastern will gain access to the leading brand protection, brand management, and brand development services that Collegiate Licensing Company currently provides to its nearly 200 collegiate partners in the $4.6 billion collegiate licensed segment of the retail market. The university’s partnership with CLC Licensing will also allow the university to leverage best-in-class licensees, tap into key retailers, access exclusive retail intelligence, and participate in a range of national retail marketing programs.
Collegiate Licensing Company previously represented Northeastern from 1998 to 2004. The school’s new five-year contract with CLC Licensing is effective Jan. 1, 2015.
“We are honored with the opportunity to welcome Northeastern University back to the CLC family,” said Cory Moss, SVP and Managing Director of CLC. “Northeastern is important in the New England sports community and has a growing national reputation. Its student-athletes have gone on to compete in NBA Finals, Stanley Cup Championships, Super Bowls, and the Olympic Games. We’re eager to help promote and build the Huskies’ licensing program.”
Collegiate Licensing Company, the leading collegiate licensing agency in the U.S., has signed or extended its licensing agreements with more than 50 properties this year. CLC Licensing currently represents nearly 200 collegiate properties, including 25 bowl games and the College Football Playoff.
About Collegiate Licensing Company
Collegiate Licensing Company is a division of global sports and entertainment company IMG. Founded in 1981, CLC Licensing is the leading collegiate trademark licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of Collegiate Licensing Company is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC Licensing is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta, Collegiate Licensing Company is a full-service licensing representative, which employs a staff of more than 90 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development.