Collegiate Licensing Company Announces Getty Images as Preferred Commercial Image Provider for More Than 150 Collegiate Institutions
October 27, 2022
Today, Collegiate Licensing Company announced a new licensing relationship designating Getty Images (NYSE: GETY), a preeminent global visual content creator and marketplace, as the preferred provider of collegiate images for commercial use for more than 150 CLC Licensing partner institutions that have opted into the program.
Available to more than 2,400 Collegiate Licensing Company retail licensees nationwide, this relationship enables efficient and effective copyright clearance and institution approval when images are used in the production and marketing of licensed products, as well as other commercial uses.
“With the increased demand for image content in licensed merchandise, especially as it relates to student-athlete name, image, and likeness (NIL), the new Getty Images commercial licensing program will make it easier for brands and companies to access approved images and provide increased opportunities for schools and college athletes alike,” said Dave Kirkpatrick, Collegiate Licensing Company’s SVP for Business Development. “We are excited for our partner institutions to align with Getty Images as the collegiate industry navigates the nuances of commercial photography use.”
Collegiate institutions will maintain approval rights of the inclusion of their intellectual property in the images through CLC’s product approval process and all licensees will be responsible for clearing any athlete or third-party rights included in the image.
“The collegiate business landscape is rapidly evolving, and by combining Collegiate Licensing Company’s extensive industry relationships and licensing expertise with Getty Images’ content creation, distribution, and licensing capabilities, we are creating a groundbreaking partnership that streamlines brands’ licensing efforts and maximizes value for student athletes and Collegiate Licensing Company partner institutions”, said Michael Zarrilli, Senior Director of Global Strategic Development for Getty Images. “The Getty Images photography team and its content partners are more focused than ever on creating the most comprehensive visual content marketplace for collegiate image content, enabling greater commercial opportunities for college athletes to leverage their NIL and helping universities further monetize their brands”.
About Getty Images
Getty Images (NYSE: GETY) is a preeminent global visual content creator and marketplace that offers a full range of content solutions to meet the needs of any customer around the globe, no matter their size. Through its Getty Images, iStock and Unsplash brands, websites and APIs, Getty Images serves customers in almost every country in the world and is the first-place people turn to discover, purchase and share powerful visual content from the world’s best photographers and videographers. Getty Images works with over 496,000 contributors and more than 300 content partners to deliver this powerful and comprehensive content. Each year Getty Images covers more than 160,000 news, sport and entertainment events providing depth and breadth of coverage that is unmatched. Getty Images maintains one of the largest and best privately-owned photographic archives in the world with millions of images dating back to the beginning of photography.