Harvard University Collaborates with Asian Fashion Label Gu

January 25, 2023

The arrangement, facilitated by Licensing Matters Global, will bring Harvard-branded clothing to mainland China, Hong Kong, and Korea.

Licensing Matters Global has successfully forged a fresh collaboration on behalf of its client, Harvard University, an Ivy League institution. This partnership with GU, a fashion brand catering to young adults, children, and families, will introduce a line of Harvard-branded apparel across mainland China, Hong Kong, and Korea.

The collection for the fall '22 and winter '23 seasons, released in December, consists of over 15 different product variants. It encompasses items such as sweat hoodies, sweat dresses, padded varsity jackets, sweatpants, sweatshirts, hoodies, and pullovers. This range is available for purchase both online and at GU's retail outlets throughout the region.