UNC Charlotte Extends Partnership with Collegiate Licensing Company
March 10, 2015
Collegiate Licensing Company, the licensing affiliate of IMG College, today announced the extension of its partnership with the University of North Carolina at Charlotte to continue managing the school’s trademark licensing program through June 30, 2019.
In trusting Collegiate Licensing Company to guide its licensing program since 1987, UNC Charlotte has achieved significant institutional milestones, while continuing to gain momentum on multiple fronts:
2013-14 represented the largest royalty collection in its history;
Annual licensing royalties have grown more than 20% the past two years, and more than 127% the last ten years;
Royalties have increased year-over-year in five of the last six years.
Collegiate Licensing Company’s representation of UNC Charlotte’s licensing program will continue to focus on the management of best-in-class licensees to build the University’s brand while increasing diversity and sales of the highest-quality officially licensed products.
“The University has experienced tremendous growth as an institution and athletic programs have likewise expanded,” said Keith Wassum, Associate Vice Chancellor for Business Services. “Our very positive relationship with CLC that’s spanned more than 25 years affirms the reasons why CLC was initially chosen. The decision to continue our association is a confident reaffirmation that CLC is the right partner to maintain the integrity of the University and Charlotte 49ers brands and to help us elevate our presence in the marketplace in the future."
“It’s been a very exciting time serving Charlotte, particularly in helping launch a licensing program for the university’s football program and being involved in other campus-wide initiatives,” said Cory Moss, Senior Vice President and Managing Director, CLC. “We are honored the university has again placed its trust in CLC as its licensing partner.”
Collegiate Licensing Company, the leading collegiate licensing agency in the U.S., currently represents nearly 200 collegiate properties, including 25 bowl games and the College Football Playoff, in the $4.6 billion retail market for collegiate products.
About the Collegiate Licensing Company
Collegiate Licensing Company is a division of global sports and entertainment company IMG. Founded in 1981, Collegiate Licensing Company is the leading collegiate trademark licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of Collegiate Licensing Company is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. Collegiate Licensing Company is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta, Collegiate Licensing Company is a full-service licensing representative, which employs a staff of more than 90 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development.