University of Oregon and The Duck Store Launch Game Day Colors 2024
Fans are encouraged to wear specific colors to specific games with the goal of havig one color dominate the stadium on game day.
The Duck Store, the bookstore of The University of Oregon, coordinates with the promotion by categorizing their clothes into specific categories on their store website, making shopping for specific colors easy.
The Duck Store shared the promotion on their social media, in addition to sharing the promotion, The Duck Store shared a link to their store sending shoppers directly to the webpage that has the clothes categorized by color.
The above efforts have the potentional to drive clothing sales.
