What Does a Collegiate Licensing Company do?

A collegiate licensing company does a variety things within the collegiate licensing industry. Mainly, collegiate licensing companies act as partners to colleges and universities in operating their trademark licensing programs.

A collegiate licensing company provides nearly all of the administrative work for the schools they are partnered with, specifically, they administer new licensee applications and renewals, collect and distribute royalties, report royalties and sales, and collect Advance Fees.

In addition, collegiate licensing companies typically provide web-based software to schools. The software is where licensees submit product artwork for school review and approval. In some cases collegiate licensing companies offer advising to the school on overall licensing growth strategy, retail placement, and marketing opportunities.

For doing this work, collegiate licensing companies typically charge the school a percentage of the school’s overall licensing revenue, this percentage can be in the area of 20% of overall revenue. With the revenue share in this format the collegiate licensing company has a profit based interest in growing the school’s licensing revenue, as the school’s revenue grows so does the revenue of the collegiate licensing company.