What is collegiate licensing?
Collegiate licensing is the process of granting licenses for the use of a college or university's trademarks (name or logo).
Collegiate licensing allows authorized individuals or organizations to use the name or logo for various purposes, such as creating and selling products featuring the college or university’s name/logo.
Almost all universities and colleges have licensing programs to protect their brand as well as generate revenue by allowing authorized individuals or organizations (approved vendors) to create and sell merchandise with their name and logo. This can include items like apparel and accessories.
The licensing process involves an agreement between the institution and a collegiate licensing company, or licensing agency, that manages the licensing program on behalf of the college or university. A collegiate licensing company or licensing agency is responsible for the initial review of licensing applications for those who seek to produce, initial review of the quality of the licensed products seeking production, and collecting and distributing royalties on products produced.
For the school, the revenue produced through their licensing efforts is often used to support programs within the institution. The revenue can also be used to pay for legal expenses when a legal issue arises within the licensing program.
Thinking of starting a business in collegiate licensing but don’t know where to start?
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