Big Bertha’s Bazaar Now Part of Texas Athletics Longhorn Football Game Days

Big Bertha’s Bazaar will have popular licensed products as well as new never before seen products that are exclusively created and carry the Texas brand. A key partner to the University of Texas Athletice Department in creating the Bazaar was CLC Licensing, a top collegiate licensing company.

Find Big Bertha’s Bazaar at Moody Center on the plaza, while you’re there, check out the garden where cocktails will be served, all in all a destination not to be missed. Why is the shopping experince called Big Bertha’s? The name was selected as Big Bertha is the huge drum used by the Longhorn Band, in fact, the drum is the world’s largest. As you arrive at the Moody Center, you will find a huge market full of cabanas and the top licensed Texas companies offering high-end products, many of them unique not available anywhere else.

“The gameday experience in Austin is like no other, and we are excited to add Big Bertha’s Bazaar as another way we are elevating our offerings for Longhorns fans,” said Chris Del Conte, Texas Vice President and Folger Family Athletics Director. “This season we are kicking off a new era of Texas Football, and we can’t wait for fans to get to campus to be a part of the newest Longhorn gameday tradition.”

Vendors at the Bazaar will be Smathers and Branson, Original Retro Brand, Northwest, Logo Brands, Last Stand Hats, L2, Horn Legend, Homefield, Full Turn Direct, Chicka D, Champion, Blue 84, B-Unlimited, Antigua, Albion Fit, and ’47, plus others. As the season progresses, expect more product intoroductions.

“The best gameday experience in the country just got even better,” said Drew Martin, Executive Senior Associate Athletics Director for External Affairs. “Our goal from the start with our pregame extravaganza is to deliver on brand promises of the best city in the country: Austin. From our tribute to our street festivals in Bevo Blvd to our homage to our food truck parks and craft beer halls in Hook ‘Em Hangout to our nod to the State Fair of Texas and the Allstate Red River Rivalry with Smokey’s Midway to representing the Live Music Capital of the World in Longhorn City Limits, I’m extremely excited to introduce a unique shopping experience that marries South Congress with the Domain in Big Bertha’s Bazaar.“

August 31 at 10am is the launch time for the first Big Bertha’s Bazaar, this of course will be the same day the Longhorns take on Colorado Sate, home opener of the 2024 football season. And not to worry, all other much enjoyed activites will be happening, including, Hook ‘Em Hangout, Bevo Blvd, Longhorn City Limits and Smokey’s Midway, plus more.