Collegiate Licensing Company
Collegiate Licensing Company (CLC Licensing), has stated that they account for nearly 80% of the $4.6 billion dollar retail market for collegiate licensed products. At current, Collegiate Licensing Company provides representation to 700 plus colleges and universities in the United States. Also represented are bowl games and athletic conferences.
In 1981 Bill Battle established Collegiate Licensing Company in Selma, Alabama. The company has since made Atlanta, Georgia its home. Collegiate Licensing Company is understood to be the oldest and largest collegiate licensing agency in the United States.
Collegiate Licensing Company operates offices in Arizona, Kansas, and Montana. An acquisition occured on May 1, 2007 that brought Collegiate Licensing Company under IMG Licensing ownership, resulting in a powerful organization within collegiate licensing.
Contact:
Collegiate Licensing Company Website: https://clc.com/
Collegiate Licensing Company Phone Number: 770.956.0520
Collegiate Licensing Company Application: https://brandmanager360.com/Account/RegisterApplicant
Collegiate Licensing Company Address:
1075 Peachtree Street
Suite 3300
Atlanta, GA 30309
Latest Collegiate Licensing Company News:
Collegiate Licensing Company Provides Season 13 of U of NYFW at New York Fashion Week
September 11, 2024
The experience, exclusively available to Collegiate Licensing Company partners as the company’s continued efforts to provide new education initiatives for its universities, gives future fashion executives a unique behind the scenes glimpse of the industry, including passage into select runway shows, panel talks, and networking opportunities with existing leaders.
Runway Shows were attended, including one with 2015 Council of Fashion Designers of America / Vogue Fashion Fund winner SIMKHAI Design Studio. In addition, students attended the Global Fashion Collective show for up and coming designers, including Tulip ‘n Room, Chemi Akutami, Memory Lane Park, and Universidad Iberoamericana. An NYFW backstage experience was also had, this included exclusive access to the TRESemmé Style Studios. The students also attended and participated in a Q&A with reps from WME Fashion, this resulted in valuable insights into opportunities and careers in fashion.
“Our longstanding collaboration with CLC and their participating university partners aligns with our mission to deliver opportunities for future leaders in the industry and support the development of new perspectives in the ever-evolving fashion business,” said Kim Fasting Berg, EVP, Marketing at WME Fashion. “As we continue to evolve our programming and experiences, we are proud to help provide this generation of college students the chance to interact and learn from some of the best designers and experts in the world of fashion at NYFW.”
Aside from the above experiences, the students had a half day with Amazon, interacting with business executives across the luxury, licensed sports, fashion, and creators division. The students sought out advice on careers and exchange on topics from the impact of AI on fashion to changes of “watch & shop” as well as other retail, notably the combining of fashion and sports.
To top it off, the students attended a flagship store for Champion, an athletics fashion brand and collegiate licensee Champion, here they partnered with the team at the store to create their own Champion piece of clothing.
“I have had the privilege of seeing firsthand how transformative our U of NYFW program can be to the lives and dreams of the student participants, and we are honored to deliver this once-in-a-lifetime learning opportunity to these talented future leaders in fashion,” said Cory Moss, CEO of CLC. “This innovative experience adds tremendous value to the participating universities beyond our traditional role as their brand licensing partner.”
Colleges and Universities that particpated in this program, delivered by Collegiate Licensing Company: Florida State University, Baylor, Libert University, Iowa State University, NC State, Michigan State University, Sam Houston State University, Northern Arizona University, Texas A&M University, TCU, University of Arizona, University of Pittsburgh, University of Oklahoma, University of Texas, University of South Carolina, and West Virginia University.
Students recorded their experiences via social media, on Instagram at U of NYFW. Students also shared their experiences with their fellow students when they returned to campus.
Collegiate Licensing Company News Archive:
Big West Conference Selects Collegiate Licensing Company for Trademark Licensing Representation
October 8, 2020
To elevate brand awareness and to increase revenue, the Big West Conference has signed an agreement with Collegiate Licensing Company. As part of the agreement, Collegiate Licensing Company will oversee the Conference’s trademark licensing efforts.
Collegiate Licensing Company will provide its rich relationships with retailers and licensees to the Big West Conference. Also provided will be new consumer marketing efforts as well as brand protection programs.
“We are proud of the Big West’s consistent academic and athletic excellence, and we want to ensure our branded merchandise reinforces that same level of quality that our institutions and fans demand,” said Dan Butterly, Big West Commissioner. “We look forward to working with CLC to develop a licensing strategy and marketing programs that will drive connections with our fans and meet the goals of our Conference and great member institutions.”
The Conference will be assisted by Collegiate Licensing Compnay with creating a product strategy and finding the best licensees for championship event merchandise. Also, Collegiate Licensing Company will partner with the Big West Conference to create innovative brand marketing programs that will grow the awareness of the Conference beyond the game day epxerience.
In regards to brand protection, the Big West Conference will put into action Collegiate Licensing Company’s nationwide brand protection program to help with trademark enfordement at and around events as well as the internet.
“CLC’s mission is to elevate college brands through insight and innovation, and we look forward to delivering on that mission for the Big West Conference,” said Cory Moss, Collegiate Licensing Company’s Executive Vice President and Managing Director. “The prominent institutions that make up the Big West Conference have a storied history of athletic and academic success, and we look forward to working with the Conference to provide the tools and resources to develop new opportunities that leverage that success for brand growth.”
The agreement is in place immediately and will go through the year 2027. As of current, Collegiate Licensing Company offers representation to 10 of the 11 institutions of the Big West Conference.
Collegiate Licensing Company Selected by University of Texas at Austin for Licensing Agreement
December 10, 2019
Collegiate Licensing Company has been named the University of Texas at Austin’s collegiate licensing representative. To note, the partnership is pending final approval by the University’s Board of Regents.
Collegiate Licenisng Company will provide to the Texas licensing program an industry leading strategy for brand management, ground breaking consumer marketing strategies as well as best in class sales and market data. With this in hand, Texas is able to deep dive into its collegiate licensing program to help with future growth and product innovation.
"Our goal is to reinforce the Texas brand as one of the strongest across all sports, not just college, while at the same time providing our fans and supporters with unique brand experiences," said Drew Martin, Executive Senior Associate Athletics Director for External Affairs. "Our licensed merchandise program is an extension of that goal, and this agreement with CLC will give us superior tools and resources to develop new brand opportunities."
Currently, Texas has about 200 manufactures and Collegiate Licensing Company will assist in managing the merchandise that it is produced, ensuring the Longhorn brand and other school logos are used. In addition, the agreement calls for Collegiate Licensing Company to partner with Texas to locate new retail opportunities, meeting the requirements of Longhorn fans, while also putting into place strategies to maximize the Texas brand value.
"The University of Texas has a unique brand that has reach well beyond its traditional fan base," said Cory Moss, Collegiate Licensing Company's Executive Vice President and Managing Director. "Drew and his team have a great vision for connecting fans across the globe to the Texas brand, and we are excited to work the University to add our expertise and resources to their vision."
The agreement between Texas and Collegiate Licensing Company is set to deliver marketing, licensing and brand enforcement program to Texas using a centered and all encompassing approach.
"The University of Texas is proud to say, 'what starts here changes the world,' and we strive to carry that quest for innovation through everything we do in Athletics, including our licensed merchandise program," added Chris Del Conte, Vice President and Director of Athletics. "We look forward to working with CLC to help us take our licensing program to new heights."
Upon Board approval, the agreement with Collegiate Licensing Company will be effective immediately and is set to go through year 2032.
Collegiate Licensing Company Schools
Information updated January 2020
Abilene Christian University
Adams State University
Adelphi University
Akron, The University of
Alabama A&M University
Alabama at Birmingham, University of
Alabama in Huntsville, University of
Alabama State University
Alabama, University of
Alaska Anchorage University of
Alaska Fairbanks University of
Albany State University
Albany, University at
Albion College
Alcorn State University
Alma College
American Athletic Conference
American University
Anderson University
Appalachian State University
Aquinas College
Arizona State University
Arkansas, University of
Arkansas at Little Rock, University of
Arkansas at Monticello, University of
Arkansas at Pine Bluff, University of
Arkansas State University
Arkansas Tech University
Arkansas-Fort Smith, University of
Ashland University
Assumption College
Atlantic Sun Conference
Auburn University
Augusta University
Augustana University
Austin Community College District
Ave Maria University
Averett University
Babson College
Ball State University
Baltimore City Community College
Barry University
Baruch College
Bates College
Baylor University
Bellarmine University
Belmont Abbey College
Belmont University
Beloit College
Bemidji State University
Bethel College
Bethune-Cookman University
Binghamton University
Blinn College
Bloomsburg University (PASSHE)
Bob Jones University
Boise State Universi
Borough of Manhattan Community College
Boston College
Boston University
Bowling Green State University
Bradley University
Brandeis University
Bridgewater State University
Brigham Young University
Brockport, College at
Bronx Community College
Brooklyn College
Broward College
Brown University
Bryant University
Bucknell University
Buffalo State College
Buffalo, University at
Butler University
Cal State Fullerton
Caldwell University
California Institute of Technology
California Irvine, University of
California Lutheran University
California Polytechnic State University
California State Polytechnic University, Pomona
California State University Channel Islands
California State University Long Beach
California State University Los Angeles
California State University San Marcos
California State University Stanislaus
California State University, Bakersfield
California State University, Chico
California State University, Dominguez Hills
California State University, East Bay
California State University, Monterey Bay
California State University, Northridge
California State University, San Bernardio
California, Berkeley, University of
California, Davis, University of
California, Riverside, University of
California, Santa Barbara, University of
Calvin College
Cameron University
Campbell University
Canisius College
Carl Sandburg College
Carroll College
Carroll University
Carson-Newman University
Case Western Reserve University
Casper College
Castleton University
Central Arkansas, University of
Central Connecticut State University
Central Florida, University of
Central Michigan University
Central Missouri, University of
Central Oklahoma, University of
Central Washington University
Chapman University
Charleston Southern University
Charleston, College of
Charleston, University of
Cheyney University of Pennsylvania
Chicago State University
Chicago, University of
Christian Brothers University
Christopher Newport University
Cincinnati, University of
Cincinnati Clermont College, University of
Cincinnati State Technical and
Community College
Citadel-The
City College of New York
Claflin University
Clark Atlanta University
Clarkson University
Clemson, University of
Cleveland State University
Coastal Carolina University
Colgate University
College of William & Mary
Colorado, Unviersity of
Colorado College
Colorado Mesa University
Colorado School of Mines
Colorado State University
Columbus State University
Concordia University Chicago
Connecticut, University of
Coppin State University
Cornell College
Creighton University
Crossroads Classic
Cumberland University
CUNY College of Professional Studies
CUNY Graduate Center
CUNY Graduate School of Journalism
CUNY School of Law
CUNY School of Public Health
Daemen College
Dallas Baptist University
Dalton State College
Davidson College
Dayton, University of
Delaware, University of
Delaware State University
Delta State University
Denison University
Denver, University of
DePaul University
DePauw University
Detroit Mercy, University of
Dickinson State University
Dixie State University
Drake University
Drew University
Drexel University
Duke University
Duquesne University
East Central University
East Stroudsburg U of Pennsylvania (PASSHE)
East Tennessee State University
East Texas Baptist University
Eastern Illinois University
Eastern Kentucky University
Eastern Michigan University
Eastern New Mexico University
Eastern Washington University
Eastern Carolina University
Edinboro University (PASSHE)
Elizabeth City State University
Elon University
Embry-Riddle Aeronautical University-Daytona
Embry-Riddle Aeronautical University-Prescott
Embry-Riddle Aeronautical University-WorldWide
Emory University
Emporia State University
Evansville, University of
Fairfield University
Fairleigh Dickinson University
Fairleigh Dickinson University
Fairmont State University
Fayetteville State University
Ferris State University
Findlay, University of
Fitchburg State University
Flagler College
Florida, University of
Florida A&M University
Florida Atlantic University
Florida Gulf Coast University
Florida Institute of Technology
Florida International University
Florida SouthWestern State College
Florida State University
Fordham University
Fort Lewis College
Fort Valley State University
Framingham State University
Francis Marion University
Franklin & Marshall College
Fredonia State University
Fresno State
Gardner-Webb University
Geneseo, State University of New York
George Mason University
George Washington University
Georgetown University
Georgia College and State University
Georgia Gwinnett College
Georgia Southern University
Georgia Southwestern State University
Georgia Tech
Georgian Court University
Glenville State College
Gonzaga University
Goshen College
Grambling State University
Grand Valley State University
Guttman Community College
Hampden-Sydney College
Hampton University
Harford Community College
Hartford, University of
Hartwick College
Hawaii Pacific University
Hawaii,University of
Heartland Community College
Henderson State University
High Point University
Hilbert College
Hofstra University
Holy Cross, College of the
Hostos Community College
Houston Baptist University
Houston, University of
Howard University
Hunter College
Idaho State University
Idaho, University of
Illinois, University of
Illinois at Chicago, University of
Illinois Springfield, University of
Illinois State University
Incarnate Word, University of the
Indiana State University
Indianapolis, University of
Iona College
Iowa State University
Ithaca College
Ivy Tech Community College of Indiana
Jackson State University
Jacksonville State University
Jacksonville University
James Madison University
John Carroll University***
John Jay College of Criminal Justice
Johns Hopkins University
Johnson & Wales University
Kansas, University of
Kansas State University
Kennesaw State University
Kentucky State University
Kentucky Wesleyan College
Kenyon College
Kingsborough Community College
Knox College
Kutztown University (PASSHE)
La Salle University
La Verne, University of
Lafayette College
LaGuardia Community College
Lake Erie College
Lake Superior State University
Le Moyne College
Lehigh University
Lehman College
Lenoir-Rhyne University
Lewis University
Liberty University
Lincoln University (MO)
Lincoln University (PA)
Lindenwood University
Lipscomb University
Lock Haven University (PASSHE)
Long Island University
Longwood University
Louisiana at Lafayette
Louisiana Monroe, University of
Louisiana Tech University Foundation, Inc.
Louisville, University of
Loyola Marymount University
Loyola University Maryland
Loyola University, Chicago
Louisiana State University
Lubbock Christian University
Lynchburg, University of
Macaulay Honors College
Madonna University
Maine Maritime Academy
Maine, University of
Manhattan College
Manhattanville College
Marian University (IN)
Maricopa County Community College District
Marietta College
Marist College
Marquette University
Marshall University
Mary, University of
Maryland , University of
Maryland Baltimore County, University of
Maryland Eastern Shore, University of
Massachusetts College of Liberal Arts
Massachusetts Maritime Academy
McKendree University
McNeese State University
Medgar Evers College
Memphis, University of
Mercer University
Mercy College
Meredith College
Metropolitan State University of Denver
Miami University
Michigan, University of
Michigan State University
Michigan Technological University
Middle Georgia State University
Middle Tennessee State University
Midwestern State University
Millikin University
Minnesota , University of
Minnesota State University Moorhead
Minnesota State University, Mankato
Minnesota-Duluth, University of
Minot State University
Mississippi, University of
Mississippi College
Mississippi State University
Mississippi University for Women
Mississippi Valley State University
Missouri Baptist University
Missouri Southern State University
Missouri State University
Missouri University of Science and Technology
Missouri Western State University
Missouri-Kansas City, University of
Missouri-Saint Louis, University of
Missouri, University of
Monmouth College
Monmouth University
Montana, University of
Montana State University
Montana Tech of the University of Montana
Montevallo, University of
Morehead State University
Morehouse College
Morgan State University
Mount St. Mary’s University
Mount Union, University of
Murray State University
NC-Charlotte, University of
NC-Greensboro, University of
Nebraska, University of
Nebraska at Kearney, University of
Nebraska at Omaha, University of
Nevada-Las Vegas, University of
Nevada, Reno, University of
New College of Florida
New England, University of
New Hampshire, University of
New Haven, University of
New Jersey Institute of Technology
New Mexico State U
New Mexico, University of
New Orleans, The University of
New York City College of Technology
New York Institute of Technology
New York University
Newberry College
Niagara University
Nicholls State University
Norfolk State University
North Alabama, University of
North Carolina A & T State University
North Carolina Asheville, University of
North Carolina at Pembroke, University of
North Carolina Central University
North Carolina State University
North Carolina Wilmington, University of
North Carolina, University of
North Dakota State College of Science
North Dakota State University
North Dakota, University of
North Florida, University of
North Georgia, University of
Northeastern State University
Northeastern University
Northern Arizona University
Northern Colorado, University of
Northern Illinois University
Northern Iowa, University of
Northern Kentucky University
Northern Michigan University
Northern State University Foundation
Northern Vermont University
Northern Virginia Community College
Northwest Missouri State University
Northwest Technical College
Northwestern Ohio, University of
Northwestern Oklahoma State University
Northwestern State University
Northwestern University
Northwood University
Nova Southeastern University
Oakland University
Ohio Dominican University
Ohio University
Ohio Wesleyan University
Oklahoma Baptist University
Oklahoma State University
Old Dominion University
Oral Roberts University
Pittsburgh, University of
Plymouth State University
Point University
Polk State College
Portland State University
Portland, University of
Prairie View A&M University
Presbyterian College
Providence College
Purdue University
Purdue University Fort Wayne
Purdue University Northwest
Queens College
Queens University of Charlotte
Queensborough Community College
Quincy University
Quinnipiac University
Radford University
Ramapo College of New Jersey
Reinhardt University
Rensselaer Polytechnic Institute
Rhode Island College
Rhode Island, University of
Rice University
Richmond, University of
Rider University
Ripon College
Robert Morris University
Rochester Institute of Technology
Rochester, University of
Rogers State University
Rollins College
Rowan College at Burlington County
Rowan University
Rutgers, University of
Sacramento City College
Sacramento State
Sacred Heart University
Saginaw Valley State University
Saint Francis University
Saint Francis, University of
Saint Joseph’s University
Saint Leo University
Saint Louis University
Saint Mary’s College of California
Saint Peters University
Salem State University
Salve Regina University
Sam Houston State University
Samford University
San Diego, University of
San Diego State University
San Francisco State University
San Francisco, University of
San Jose State University
Santa Clara University
Savannah State University
Seattle Pacific University
Seattle University
Seminole State College
Seton Hall University
Shaw University
Shenandoah University
Shippensburg University (PASSHE)
Siena College
Sinclair Community College
Sioux Falls, University of
Slippery Rock University (PASSHE)
South Alabama, University of
South Carolina, University of
South Carolina Aiken, University of
South Carolina Beaufort, University of
South Carolina State University
South Carolina Upstate, University of
South Dakota State University
South Dakota, The University of
South Florida, University of
Southeast Missouri State University
Southeastern Louisiana University
Southeastern Oklahoma State University
Southern Arkansas University
Southern Connecticut State University
Southern Illinois University
Southern Illinois University Edwardsville
Southern Indiana, University of
Southern Methodist University
Southern Mississippi, University of
Southern Nevada, College of
Southern University
Southern Utah University
Southern Wesleyan University
Southwest Baptist University
Southwest Minnesota State University
Southwestern Oklahoma State University
Southwestern University
Spalding University
Spelman College
St. Bonaventure University
St. Cloud State University
St. Edward’s University
St. John Fisher College
St. John’s University
St. Lawrence University
St. Mary’s University (TX)
St. Norbert College
St. Thomas University
Stanford University
State College of Florida
State University of New Jersey,
State University of New York at Potsdam
Staten Island, College of
Stephen F. Austin State University
Stetson University
Stockton University
Stony Brook University
Syracuse University
Tampa, University of
Tarleton State University
Temple University
Tennessee - Chattanooga, University of
Tennessee - Martin, University of
Tennessee Health Science Center (Memphis)
Tennessee State University
Tennessee Technological University
Texas A&M AgriLife Extension Service
Texas A&M AgriLife Research
Texas A&M Engineering Experiment Station
Texas A&M Engineering Extension Service
Texas A&M Forest Service
Texas A&M International University
Texas A&M Transportation Institute
Texas A&M University
Texas A&M University System
Texas A&M University-Central Texas
Texas A&M University-Commerce
Texas A&M University-Corpus Christi
Texas A&M University-Kingsville
Texas A&M University-San Antonio
Texas A&M University-Texarkana
Texas A&M Veterinary Medical Diagnostic Laboratory
Texas at Arlington, The University of
Texas Christian University
Texas Southern University
Texas State Technical College
Texas State University
Texas Tech University
Texas Woman’s University
The Pennsylvania State University
Arizona, University of
Tennessee Knoxville, University of
Oklahoma, University of
The University of Texas at Austin
The University of Texas at Dallas
The University of Texas at El Paso
The University of Texas at San Antonio
The University of Texas at Tyler
The U. of Texas Health Science Center at Houston
The U. of Texas Health Science Center at San Antonio
The University of Texas Medical Branch Galveston
The University of Texas of the Permian Basin
The University of Texas Rio Grande Valley
The University of Texas Southwestern Medical Center Dallas
Tiffin University
Toledo, University of
Toronto, University of
Towson University
Transylvania University
Trinity College
Truman State University
Tulane. University of
Tulsa, University of
Tuskegee University
Tyler Junior College
Pacific, University of
U. S. Merchant Marine Academy Alumni Foundation
U. S. Merchant Marine Academy Regimental Activities NAFI
U. S. Air Force Academy
UCLA
Union College
United States Coast Guard Academy
United States Military Academy
United States Naval Academy
University of California - San Diego
Upper Iowa University
Urbana University
Ursinus College
Utah, University of
Utah State University
Utah Valley University
Utica College
Valdosta State University
Valparaiso University
Vanderbilt University
Vermont, University of
Villanova University
Virginia, University of
Virginia Commonwealth University
Virginia Military Institute
Virginia State University
Virginia Tech
Virginia Union University
Virginia’s College at Wise, University of
Wagner College
Wake Forest University
Wartburg College
Washburn University
Washington and Lee
Washington State University
Washington, University of
Wayne State University
Weber State University
Webster University
Wellesley College
Wesleyan University
West Alabama, University of
West Chester University
West Florida, University of
West Texas A&M University
West Virginia State University
West Virginia University
Western Carolina University
Western Illinois University
Western Kentucky University
Western Michigan University
Western Oregon University
Western State Colorado University
Western Washington University
Westfield State University
Westminster College
Wheaton College
Whittier College
Wichita State University
William Carey University
Williams College
Williston State College
Wisconsin-Stevens Point, University of
Wisconsin-Stout, University of
Wisconsin-Whitewater, University of
Wofford College
Worcester Polytechnic Institute
Worcester State University
Wright State University
Xavier University
Xavier University of Louisiana
York College
Youngstown State University