Collegiate Licensing Company

Collegiate Licensing Company (CLC Licensing), has stated that they account for nearly 80% of the $4.6 billion dollar retail market for collegiate licensed products. At current, Collegiate Licensing Company provides representation to 700 plus colleges and universities in the United States. Also represented are bowl games and athletic conferences.

In 1981 Bill Battle established Collegiate Licensing Company in Selma, Alabama. The company has since made Atlanta, Georgia its home. Collegiate Licensing Company is understood to be the oldest and largest collegiate licensing agency in the United States.

Collegiate Licensing Company operates offices in Arizona, Kansas, and Montana. An acquisition occured on May 1, 2007 that brought Collegiate Licensing Company under IMG Licensing ownership, resulting in a powerful organization within collegiate licensing.

Contact:

Collegiate Licensing Company Website: https://clc.com/

Collegiate Licensing Company Phone Number: 770.956.0520

Collegiate Licensing Company Application: https://brandmanager360.com/Account/RegisterApplicant

Collegiate Licensing Company Address:

1075 Peachtree Street
Suite 3300
Atlanta, GA 30309

Latest Collegiate Licensing Company News:

Collegiate Licensing Company Provides Season 13 of U of NYFW at New York Fashion Week

September 11, 2024

The experience, exclusively available to Collegiate Licensing Company partners as the company’s continued efforts to provide new education initiatives for its universities, gives future fashion executives a unique behind the scenes glimpse of the industry, including passage into select runway shows, panel talks, and networking opportunities with existing leaders.

Runway Shows were attended, including one with 2015 Council of Fashion Designers of America / Vogue Fashion Fund winner SIMKHAI Design Studio. In addition, students attended the Global Fashion Collective show for up and coming designers, including Tulip ‘n Room, Chemi Akutami, Memory Lane Park, and Universidad Iberoamericana. An NYFW backstage experience was also had, this included exclusive access to the TRESemmé Style Studios. The students also attended and participated in a Q&A with reps from WME Fashion, this resulted in valuable insights into opportunities and careers in fashion.

“Our longstanding collaboration with CLC and their participating university partners aligns with our mission to deliver opportunities for future leaders in the industry and support the development of new perspectives in the ever-evolving fashion business,” said Kim Fasting Berg, EVP, Marketing at WME Fashion. “As we continue to evolve our programming and experiences, we are proud to help provide this generation of college students the chance to interact and learn from some of the best designers and experts in the world of fashion at NYFW.”

Aside from the above experiences, the students had a half day with Amazon, interacting with business executives across the luxury, licensed sports, fashion, and creators division. The students sought out advice on careers and exchange on topics from the impact of AI on fashion to changes of “watch & shop” as well as other retail, notably the combining of fashion and sports.

To top it off, the students attended a flagship store for Champion, an athletics fashion brand and collegiate licensee Champion, here they partnered with the team at the store to create their own Champion piece of clothing.

“I have had the privilege of seeing firsthand how transformative our U of NYFW program can be to the lives and dreams of the student participants, and we are honored to deliver this once-in-a-lifetime learning opportunity to these talented future leaders in fashion,” said Cory Moss, CEO of CLC. “This innovative experience adds tremendous value to the participating universities beyond our traditional role as their brand licensing partner.”

Colleges and Universities that particpated in this program, delivered by Collegiate Licensing Company: Florida State University, Baylor, Libert University, Iowa State University, NC State, Michigan State University, Sam Houston State University, Northern Arizona University, Texas A&M University, TCU, University of Arizona, University of Pittsburgh, University of Oklahoma, University of Texas, University of South Carolina, and West Virginia University.

Students recorded their experiences via social media, on Instagram at U of NYFW. Students also shared their experiences with their fellow students when they returned to campus.

Collegiate Licensing Company News Archive:

Big West Conference Selects Collegiate Licensing Company for Trademark Licensing Representation

October 8, 2020

To elevate brand awareness and to increase revenue, the Big West Conference has signed an agreement with Collegiate Licensing Company. As part of the agreement, Collegiate Licensing Company will oversee the Conference’s trademark licensing efforts.

Collegiate Licensing Company will provide its rich relationships with retailers and licensees to the Big West Conference. Also provided will be new consumer marketing efforts as well as brand protection programs.

“We are proud of the Big West’s consistent academic and athletic excellence, and we want to ensure our branded merchandise reinforces that same level of quality that our institutions and fans demand,” said Dan Butterly, Big West Commissioner. “We look forward to working with CLC to develop a licensing strategy and marketing programs that will drive connections with our fans and meet the goals of our Conference and great member institutions.”

The Conference will be assisted by Collegiate Licensing Compnay with creating a product strategy and finding the best licensees for championship event merchandise. Also, Collegiate Licensing Company will partner with the Big West Conference to create innovative brand marketing programs that will grow the awareness of the Conference beyond the game day epxerience.

In regards to brand protection, the Big West Conference will put into action Collegiate Licensing Company’s nationwide brand protection program to help with trademark enfordement at and around events as well as the internet.

“CLC’s mission is to elevate college brands through insight and innovation, and we look forward to delivering on that mission for the Big West Conference,” said Cory Moss, Collegiate Licensing Company’s Executive Vice President and Managing Director. “The prominent institutions that make up the Big West Conference have a storied history of athletic and academic success, and we look forward to working with the Conference to provide the tools and resources to develop new opportunities that leverage that success for brand growth.”

The agreement is in place immediately and will go through the year 2027. As of current, Collegiate Licensing Company offers representation to 10 of the 11 institutions of the Big West Conference.

Collegiate Licensing Company Selected by University of Texas at Austin for Licensing Agreement

December 10, 2019

Collegiate Licensing Company has been named the University of Texas at Austin’s collegiate licensing representative. To note, the partnership is pending final approval by the University’s Board of Regents.

Collegiate Licenisng Company will provide to the Texas licensing program an industry leading strategy for brand management, ground breaking consumer marketing strategies as well as best in class sales and market data. With this in hand, Texas is able to deep dive into its collegiate licensing program to help with future growth and product innovation.

"Our goal is to reinforce the Texas brand as one of the strongest across all sports, not just college, while at the same time providing our fans and supporters with unique brand experiences," said Drew Martin, Executive Senior Associate Athletics Director for External Affairs. "Our licensed merchandise program is an extension of that goal, and this agreement with CLC will give us superior tools and resources to develop new brand opportunities."

Currently, Texas has about 200 manufactures and Collegiate Licensing Company will assist in managing the merchandise that it is produced, ensuring the Longhorn brand and other school logos are used. In addition, the agreement calls for Collegiate Licensing Company to partner with Texas to locate new retail opportunities, meeting the requirements of Longhorn fans, while also putting into place strategies to maximize the Texas brand value.

"The University of Texas has a unique brand that has reach well beyond its traditional fan base," said Cory Moss, Collegiate Licensing Company's Executive Vice President and Managing Director. "Drew and his team have a great vision for connecting fans across the globe to the Texas brand, and we are excited to work the University to add our expertise and resources to their vision."

The agreement between Texas and Collegiate Licensing Company is set to deliver marketing, licensing and brand enforcement program to Texas using a centered and all encompassing approach.

"The University of Texas is proud to say, 'what starts here changes the world,' and we strive to carry that quest for innovation through everything we do in Athletics, including our licensed merchandise program," added Chris Del Conte, Vice President and Director of Athletics. "We look forward to working with CLC to help us take our licensing program to new heights."

Upon Board approval, the agreement with Collegiate Licensing Company will be effective immediately and is set to go through year 2032.

Collegiate Licensing Company Schools

Information updated January 2020

Abilene Christian University

Adams State University

Adelphi University

Akron, The University of

Alabama A&M University

Alabama at Birmingham, University of

Alabama in Huntsville, University of

Alabama State University

Alabama, University of

Alaska Anchorage University of

Alaska Fairbanks University of

Albany State University

Albany, University at

Albion College

Alcorn State University

Alma College

American Athletic Conference

American University

Anderson University

Appalachian State University

Aquinas College

Arizona State University

Arkansas, University of

Arkansas at Little Rock, University of

Arkansas at Monticello, University of

Arkansas at Pine Bluff, University of

Arkansas State University

Arkansas Tech University

Arkansas-Fort Smith, University of

Ashland University

Assumption College

Atlantic Sun Conference

Auburn University

Augusta University

Augustana University

Austin Community College District

Ave Maria University

Averett University

Babson College

Ball State University

Baltimore City Community College

Barry University

Baruch College

Bates College

Baylor University

Bellarmine University

Belmont Abbey College

Belmont University

Beloit College

Bemidji State University

Bethel College

Bethune-Cookman University

Binghamton University

Blinn College

Bloomsburg University (PASSHE)

Bob Jones University

Boise State Universi

Borough of Manhattan Community College

Boston College

Boston University

Bowling Green State University

Bradley University

Brandeis University

Bridgewater State University

Brigham Young University

Brockport, College at

Bronx Community College

Brooklyn College

Broward College

Brown University

Bryant University

Bucknell University

Buffalo State College

Buffalo, University at

Butler University

Cal State Fullerton

Caldwell University

California Institute of Technology

California Irvine, University of

California Lutheran University

California Polytechnic State University

California State Polytechnic University, Pomona

California State University Channel Islands

California State University Long Beach

California State University Los Angeles

California State University San Marcos

California State University Stanislaus

California State University, Bakersfield

California State University, Chico

California State University, Dominguez Hills

California State University, East Bay

California State University, Monterey Bay

California State University, Northridge

California State University, San Bernardio

California, Berkeley, University of

California, Davis, University of

California, Riverside, University of

California, Santa Barbara, University of

Calvin College

Cameron University

Campbell University

Canisius College

Carl Sandburg College

Carroll College

Carroll University

Carson-Newman University

Case Western Reserve University

Casper College

Castleton University

Central Arkansas, University of

Central Connecticut State University

Central Florida, University of

Central Michigan University

Central Missouri, University of

Central Oklahoma, University of

Central Washington University

Chapman University

Charleston Southern University

Charleston, College of

Charleston, University of

Cheyney University of Pennsylvania

Chicago State University

Chicago, University of

Christian Brothers University

Christopher Newport University

Cincinnati, University of

Cincinnati Clermont College, University of

Cincinnati State Technical and

Community College

Citadel-The

City College of New York

Claflin University

Clark Atlanta University

Clarkson University

Clemson, University of

Cleveland State University

Coastal Carolina University

Colgate University

College of William & Mary

Colorado, Unviersity of

Colorado College

Colorado Mesa University

Colorado School of Mines

Colorado State University

Columbus State University

Concordia University Chicago

Connecticut, University of

Coppin State University

Cornell College

Creighton University

Crossroads Classic

Cumberland University

CUNY College of Professional Studies

CUNY Graduate Center

CUNY Graduate School of Journalism

CUNY School of Law

CUNY School of Public Health

Daemen College

Dallas Baptist University

Dalton State College

Davidson College

Dayton, University of

Delaware, University of

Delaware State University

Delta State University

Denison University

Denver, University of

DePaul University

DePauw University

Detroit Mercy, University of

Dickinson State University

Dixie State University

Drake University

Drew University

Drexel University

Duke University

Duquesne University

East Central University

East Stroudsburg U of Pennsylvania (PASSHE)

East Tennessee State University

East Texas Baptist University

Eastern Illinois University

Eastern Kentucky University

Eastern Michigan University

Eastern New Mexico University

Eastern Washington University

Eastern Carolina University

Edinboro University (PASSHE)

Elizabeth City State University

Elon University

Embry-Riddle Aeronautical University-Daytona

Embry-Riddle Aeronautical University-Prescott

Embry-Riddle Aeronautical University-WorldWide

Emory University

Emporia State University

Evansville, University of

Fairfield University

Fairleigh Dickinson University

Fairleigh Dickinson University

Fairmont State University

Fayetteville State University

Ferris State University

Findlay, University of

Fitchburg State University

Flagler College

Florida, University of

Florida A&M University

Florida Atlantic University

Florida Gulf Coast University

Florida Institute of Technology

Florida International University

Florida SouthWestern State College

Florida State University

Fordham University

Fort Lewis College

Fort Valley State University

Framingham State University

Francis Marion University

Franklin & Marshall College

Fredonia State University

Fresno State

Gardner-Webb University

Geneseo, State University of New York

George Mason University

George Washington University

Georgetown University

Georgia College and State University

Georgia Gwinnett College

Georgia Southern University

Georgia Southwestern State University

Georgia Tech

Georgian Court University

Glenville State College

Gonzaga University

Goshen College

Grambling State University

Grand Valley State University

Guttman Community College

Hampden-Sydney College

Hampton University

Harford Community College

Hartford, University of

Hartwick College

Hawaii Pacific University

Hawaii,University of

Heartland Community College

Henderson State University

High Point University

Hilbert College

Hofstra University

Holy Cross, College of the

Hostos Community College

Houston Baptist University

Houston, University of

Howard University

Hunter College

Idaho State University

Idaho, University of

Illinois, University of

Illinois at Chicago, University of

Illinois Springfield, University of

Illinois State University

Incarnate Word, University of the

Indiana State University

Indianapolis, University of

Iona College

Iowa State University

Ithaca College

Ivy Tech Community College of Indiana

Jackson State University

Jacksonville State University

Jacksonville University

James Madison University

John Carroll University***

John Jay College of Criminal Justice

Johns Hopkins University

Johnson & Wales University

Kansas, University of

Kansas State University

Kennesaw State University

Kentucky State University

Kentucky Wesleyan College

Kenyon College

Kingsborough Community College

Knox College

Kutztown University (PASSHE)

La Salle University

La Verne, University of

Lafayette College

LaGuardia Community College

Lake Erie College

Lake Superior State University

Le Moyne College

Lehigh University

Lehman College

Lenoir-Rhyne University

Lewis University

Liberty University

Lincoln University (MO)

Lincoln University (PA)

Lindenwood University

Lipscomb University

Lock Haven University (PASSHE)

Long Island University

Longwood University

Louisiana at Lafayette

Louisiana Monroe, University of

Louisiana Tech University Foundation, Inc.

Louisville, University of

Loyola Marymount University

Loyola University Maryland

Loyola University, Chicago

Louisiana State University

Lubbock Christian University

Lynchburg, University of

Macaulay Honors College

Madonna University

Maine Maritime Academy

Maine, University of

Manhattan College

Manhattanville College

Marian University (IN)

Maricopa County Community College District

Marietta College

Marist College

Marquette University

Marshall University

Mary, University of

Maryland , University of

Maryland Baltimore County, University of

Maryland Eastern Shore, University of

Massachusetts College of Liberal Arts

Massachusetts Maritime Academy

McKendree University

McNeese State University

Medgar Evers College

Memphis, University of

Mercer University

Mercy College

Meredith College

Metropolitan State University of Denver

Miami University

Michigan, University of

Michigan State University

Michigan Technological University

Middle Georgia State University

Middle Tennessee State University

Midwestern State University

Millikin University

Minnesota , University of

Minnesota State University Moorhead

Minnesota State University, Mankato

Minnesota-Duluth, University of

Minot State University

Mississippi, University of

Mississippi College

Mississippi State University

Mississippi University for Women

Mississippi Valley State University

Missouri Baptist University

Missouri Southern State University

Missouri State University

Missouri University of Science and Technology

Missouri Western State University

Missouri-Kansas City, University of

Missouri-Saint Louis, University of

Missouri, University of

Monmouth College

Monmouth University

Montana, University of

Montana State University

Montana Tech of the University of Montana

Montevallo, University of

Morehead State University

Morehouse College

Morgan State University

Mount St. Mary’s University

Mount Union, University of

Murray State University

NC-Charlotte, University of

NC-Greensboro, University of

Nebraska, University of

Nebraska at Kearney, University of

Nebraska at Omaha, University of

Nevada-Las Vegas, University of

Nevada, Reno, University of

New College of Florida

New England, University of

New Hampshire, University of

New Haven, University of

New Jersey Institute of Technology

New Mexico State U

New Mexico, University of

New Orleans, The University of

New York City College of Technology

New York Institute of Technology

New York University

Newberry College

Niagara University

Nicholls State University

Norfolk State University

North Alabama, University of

North Carolina A & T State University

North Carolina Asheville, University of

North Carolina at Pembroke, University of

North Carolina Central University

North Carolina State University

North Carolina Wilmington, University of

North Carolina, University of

North Dakota State College of Science

North Dakota State University

North Dakota, University of

North Florida, University of

North Georgia, University of

Northeastern State University

Northeastern University

Northern Arizona University

Northern Colorado, University of

Northern Illinois University

Northern Iowa, University of

Northern Kentucky University

Northern Michigan University

Northern State University Foundation

Northern Vermont University

Northern Virginia Community College

Northwest Missouri State University

Northwest Technical College

Northwestern Ohio, University of

Northwestern Oklahoma State University

Northwestern State University

Northwestern University

Northwood University

Nova Southeastern University

Oakland University

Ohio Dominican University

Ohio University

Ohio Wesleyan University

Oklahoma Baptist University

Oklahoma State University

Old Dominion University

Oral Roberts University

Pittsburgh, University of

Plymouth State University

Point University

Polk State College

Portland State University

Portland, University of

Prairie View A&M University

Presbyterian College

Providence College

Purdue University

Purdue University Fort Wayne

Purdue University Northwest

Queens College

Queens University of Charlotte

Queensborough Community College

Quincy University

Quinnipiac University

Radford University

Ramapo College of New Jersey

Reinhardt University

Rensselaer Polytechnic Institute

Rhode Island College

Rhode Island, University of

Rice University

Richmond, University of

Rider University

Ripon College

Robert Morris University

Rochester Institute of Technology

Rochester, University of

Rogers State University

Rollins College

Rowan College at Burlington County

Rowan University

Rutgers, University of

Sacramento City College

Sacramento State

Sacred Heart University

Saginaw Valley State University

Saint Francis University

Saint Francis, University of

Saint Joseph’s University

Saint Leo University

Saint Louis University

Saint Mary’s College of California

Saint Peters University

Salem State University

Salve Regina University

Sam Houston State University

Samford University

San Diego, University of

San Diego State University

San Francisco State University

San Francisco, University of

San Jose State University

Santa Clara University

Savannah State University

Seattle Pacific University

Seattle University

Seminole State College

Seton Hall University

Shaw University

Shenandoah University

Shippensburg University (PASSHE)

Siena College

Sinclair Community College

Sioux Falls, University of

Slippery Rock University (PASSHE)

South Alabama, University of

South Carolina, University of

South Carolina Aiken, University of

South Carolina Beaufort, University of

South Carolina State University

South Carolina Upstate, University of

South Dakota State University

South Dakota, The University of

South Florida, University of

Southeast Missouri State University

Southeastern Louisiana University

Southeastern Oklahoma State University

Southern Arkansas University

Southern Connecticut State University

Southern Illinois University

Southern Illinois University Edwardsville

Southern Indiana, University of

Southern Methodist University

Southern Mississippi, University of

Southern Nevada, College of

Southern University

Southern Utah University

Southern Wesleyan University

Southwest Baptist University

Southwest Minnesota State University

Southwestern Oklahoma State University

Southwestern University

Spalding University

Spelman College

St. Bonaventure University

St. Cloud State University

St. Edward’s University

St. John Fisher College

St. John’s University

St. Lawrence University

St. Mary’s University (TX)

St. Norbert College

St. Thomas University

Stanford University

State College of Florida

State University of New Jersey,

State University of New York at Potsdam

Staten Island, College of

Stephen F. Austin State University

Stetson University

Stockton University

Stony Brook University

Syracuse University

Tampa, University of

Tarleton State University

Temple University

Tennessee - Chattanooga, University of

Tennessee - Martin, University of

Tennessee Health Science Center (Memphis)

Tennessee State University

Tennessee Technological University

Texas A&M AgriLife Extension Service

Texas A&M AgriLife Research

Texas A&M Engineering Experiment Station

Texas A&M Engineering Extension Service

Texas A&M Forest Service

Texas A&M International University

Texas A&M Transportation Institute

Texas A&M University

Texas A&M University System

Texas A&M University-Central Texas

Texas A&M University-Commerce

Texas A&M University-Corpus Christi

Texas A&M University-Kingsville

Texas A&M University-San Antonio

Texas A&M University-Texarkana

Texas A&M Veterinary Medical Diagnostic Laboratory

Texas at Arlington, The University of

Texas Christian University

Texas Southern University

Texas State Technical College

Texas State University

Texas Tech University

Texas Woman’s University

The Pennsylvania State University

Arizona, University of

Tennessee Knoxville, University of

Oklahoma, University of

The University of Texas at Austin

The University of Texas at Dallas

The University of Texas at El Paso

The University of Texas at San Antonio

The University of Texas at Tyler

The U. of Texas Health Science Center at Houston

The U. of Texas Health Science Center at San Antonio

The University of Texas Medical Branch Galveston

The University of Texas of the Permian Basin

The University of Texas Rio Grande Valley

The University of Texas Southwestern Medical Center Dallas

Tiffin University

Toledo, University of

Toronto, University of

Towson University

Transylvania University

Trinity College

Truman State University

Tulane. University of

Tulsa, University of

Tuskegee University

Tyler Junior College

Pacific, University of

U. S. Merchant Marine Academy Alumni Foundation

U. S. Merchant Marine Academy Regimental Activities NAFI

U. S. Air Force Academy

UCLA

Union College

United States Coast Guard Academy

United States Military Academy

United States Naval Academy

University of California - San Diego

Upper Iowa University

Urbana University

Ursinus College

Utah, University of

Utah State University

Utah Valley University

Utica College

Valdosta State University

Valparaiso University

Vanderbilt University

Vermont, University of

Villanova University

Virginia, University of

Virginia Commonwealth University

Virginia Military Institute

Virginia State University

Virginia Tech

Virginia Union University

Virginia’s College at Wise, University of

Wagner College

Wake Forest University

Wartburg College

Washburn University

Washington and Lee

Washington State University

Washington, University of

Wayne State University

Weber State University

Webster University

Wellesley College

Wesleyan University

West Alabama, University of

West Chester University

West Florida, University of

West Texas A&M University

West Virginia State University

West Virginia University

Western Carolina University

Western Illinois University

Western Kentucky University

Western Michigan University

Western Oregon University

Western State Colorado University

Western Washington University

Westfield State University

Westminster College

Wheaton College

Whittier College

Wichita State University

William Carey University

Williams College

Williston State College

Wisconsin-Stevens Point, University of

Wisconsin-Stout, University of

Wisconsin-Whitewater, University of

Wofford College

Worcester Polytechnic Institute

Worcester State University

Wright State University

Xavier University

Xavier University of Louisiana

York College

Youngstown State University