Collegiate Licensing Company and Gulf Coast Athletic Conference Align to License Merchandise

March 27, 2024

A partnership has been announced between Gulf Coast Athletic Conference and Collegiate Licensing Company. Details of the partnership include the licensing of all merchandise that features the GCAC logo.

The partnership comes at the same time Gulf Coast Athletic Conference rebrands to the Historically Black Colleges and Universities Athletics Conference, or the HBCUAC. The timing of the partership is important as the conference is set to expand partnerships and memberships.

“We are thrilled to embark on this journey with CLC as we transition to the HBCU Athletic Conference. This partnership provides us with licensing security, ensuring our conference’s identity is properly represented in the marketplace” stated conference Commissioner Dr. Kiki Baker Barnes.

Collegiate Licensing Company are experts in working with each of its partners to create a personal approach to collegiate licensed products using collaborations with the best consumer product companies that fully meet the requirements of college fans.

As part of the partnership, Collegiate Licensing Company will use its industry leading data and relationships to assist the GCAC find new product and promotion opportunities to connect with fans and member institutions.

“We are excited to partner with the Gulf Coast Athletic Conference as they move to become the HBCUAC and to help celebrate the rich heritage and tradition of historically black colleges and universities through officially licensed merchandise,” said Brad Coley, CLC’s vice president of partnerships. “This partnership underscores our commitment to enhancing the fan experience for these esteemed institutions while supporting the unique identities of collegiate conferences and their member schools.”

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Collegiate Licensing Company (CLC): https://www.collegiatelicensingworld.com/collegiate-licensing-company