Collegiate Licensing Company Executes Multiyear Renewals for Licensing Representation with 42 Collegiate Institutions in First Half of FY 2023-24
January 18, 2024
Collegiate Licensing Company, the nation’s leading collegiate trademark licensing company, has secured multiyear partnership renewals of agency agreements with 42 partner institutions in the first six months of the 2023-24 fiscal year. By renewing their agreements, these institutions will continue to have access to the services, expertise, and innovative marketing that they have come to trust from Collegiate Licensing Company.
Notable within the renewals include extensions of 10 years or more with longtime partners University of Colorado Boulder, Gonzaga University and SMU.
Other institutions executing multiyear partnership extensions with Collegiate Licensing Company include:
Alabama State University
University of Alaska-Anchorage
University of Alabama-Birmingham
Albany State University
American University
Arizona State University
University of Arizona
Bemidji State University
Bentley University
Central Piedmont Community College
Chapman University
University of Chicago
Coastal Carolina University
DePaul University
Gardner-Webb University
Georgia College & State University
Loyola University-Maryland
Metropolitan State University of Denver
Montana State University
Morehouse College
University of Mount Union
Minnesota State University Moorhead
Missouri University of Science and Technology
Murray State University
University of Nevada
Northern Arizona University
Northern Colorado University
Northern Virginia Community College
Ramapo College
San Jose State University
Santa Clara University
Seattle University
Southern Indiana University
Tennessee Tech University
Tiffin University
Utah State University
Western Kentucky University
“We are honored that these institutions have elected to renew their partnerships with CLC and remain aligned with the industry-leading services and relationships that our staff strives to deliver every day,” said John Greeley, Collegiate Licensing Company’s SVP of Partnerships. “These partnership extensions validate the trust these institutions have in the customized brand building strategies we help them put in place that best position them for continued growth while serving the needs of their fans and consumers.”
In addition to universities renewing their CLC Licensing agreements, Conference USA and the Northeast Conference also executed long-term partnership renewals, emphasizing CLC’s strong foothold in the collegiate sports landscape.
Collegiate Licensing Company’s nearly 120 licensing and marketing experts provide unmatched brand protection, brand management, and brand marketing services to connect passionate fans to college brands through licensed merchandise. As Collegiate Licensing Company continues to pave the way for innovative partnerships and transformative collaborations, it remains steadfast in its commitment to serve college fans while elevating college brands in the marketplace.
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