EMU Athletics Introduces Water Tower Power Craft Beer
Eastern Michigan Athletics and Eastern Market Brewing Co. partnered together to create the co-branded beer.
September 10, 2024
The name “Water Tower Power” was chosen by the fans through a voting process. Eastern Market Brewing Co., located in the center of Detroit’s Eastern Market is the brewing partner for the Easten Michigan University craft beer. The beer has launched right on time for the beginning of football and all that the fall season has to offer.
Described as clean and crisp, the American lager style beer carries a 4.5% ABV. Water Tower Power honors EMU’s deep traditions, the energized community of Ypsilanti, and the passionate fan base. Collegiate Licensing Company, trademark licensing partner of Eastern Michigan University is the licensing agency behind the project. Find the Water Tower Power craft beer at the George Gervin GameAbove Center, Rynearson Stadium and other locations throughout the region.
"We are thrilled to partner with Eastern Market Brewing Co. to create something that unites our fans both on and off the field," said EMU Vice President/Director of Athletics Scott Wetherbee. "This collaboration is more than just a beverage; it's a celebration of EMU pride and a symbol of our deep connection to the community. We can't wait to see our fans enjoying this special lager at games, tailgates, and throughout southeastern Michigan this fall."
Other names for the craft beer in competition with Water Tower Power were 1849 Lager, EM-Brew, Hats Off To Brew, and Ypsi-Lager.
"EMU has a rich history as a university, and their mission and values deeply resonate with us as a brewery," said Pauline Knighton-Prueter, President of EMBC. "We take pride in supporting our local community and greatly appreciate EMU's commitment to community engagement. We are honored to be selected as the craft beverage partner and eagerly anticipate enjoying a Water Power Tower at the stadium!”
About Eastern Market Brewing Company
Located in the center of the Eastern Market area at 2515 Riopelle St in Detroit, Michigan, Eastern Market Brewing has become one of the area’s fastest growing breweries. Offering both classic and unique beers with regional flavor that only Eastern Market ingredients can produce. To learn more, visit www.easternmarket.beer
About Eastern Michigan University Athletics
One of the most successful members of the Mid-American Conference, producing 158 MAC team championships, the highest amount by any team in the league. Among other accolades include having a representative at every summer Olympic games since 1960, winning 15 team national championships as well as 55 individual national titles since 1932. To learn more, visit www.emueagles.com