Nevada Athletics Teams Up with Hub Coffee Roasters to Bring you 'Morning Howl,' a Coffee Officially Licensed by the University

March 3, 2023

Nevada Athletics has partnered with Reno-based Hub Coffee Roasters to launch 'Morning Howl,' the university's debut branded coffee, licensed through the Collegiate Licensing Company.

The coffee, featuring custom university branding, is a blend of natural honey and coffee from Brazil and Nicaragua. Hub Coffee Roasters was founded by former Nevada Track and Field student-athlete Mark Trujillo, alongside his alumni children, Joey Trujillo and Jessica Devine.

'Morning Howl' is available for purchase starting March 3 at Hub Coffee Roasters' physical locations and website. Businesses interested in licensing opportunities with Nevada Athletics can contact Michael Harris, Associate Athletics Director of Revenue Generation and Fan Engagement.