Robert Morris University Partners With Affinity Licensing

7/31/2024

Robert Morris University and RMU Athletics are partnering with Affinity Licensing for exclusive licensing agency representation.

"We are excited to announce this partnership and begin a new chapter in brand and merchandise licensing with Affinity", said Chris King, RMU's Vice President & Director of Athletics. "I have known Wil Spires who serves as Partner at Affinity for many years and have no doubt that he and his team will provide us with the tools and resources that will ultimately grow our revenues and increase vendor and licensee participation while providing us with a personalized approach to customer service," King remarked.

As part of the agreement, Affinity Licensing will manage the RMU's brand licensing relationship with more than 90  licensees and retail partners. The university and athletic department will have access to innovative technology and processes that allow for better brand protection, as well as leverage Affinity's retail and merchandising expertise to expand product categories, launch new products and grow retail distribution.

"The Affinity team is thrilled to partner with Robert Morris University," said Wil Spires, partner of Affinity Licensing. "Robert Morris University has a passionate team driven to grow its brand licensing program, and we look forward to collaborating with their group and utilizing our resources to achieve their branding goals."

About Affinity Licensing
Affinity Licensing is a values-based trademark licensing agency with more than 100 years of collective licensing expertise providing personalized service, industry leading technology and strategic revenue objectives to deliver a better approach to brand management. It has offices in Carlsbad, California and Winston-Salem, North Carolina. For more information, please visit www.affinitylicensing.com.