University of California Santa Cruz Partners with Collegiate Licensing Company for Trademark Licensing Management
August 4, 2022
University of California, Santa Cruz, has named CLC Licensing, the nation’s leading collegiate trademark licensing agency, its exclusive trademark licensing representative, effective July 2022.
In its history, the UC Santa Cruz Banana Slug has been named the best college sports nickname and top 10 best college basketball mascots, as well as among the “craziest” and “weirdest” mascots in college sports. It has gained fascination and notoriety through films, television, and pop culture.
“People love UC Santa Cruz and our Banana Slug mascot,” said Dino Pollock, Senior Associate Director of Athletics, Compliance. “This new partnership will help to ensure our university and iconic mascot are appropriately represented and maintain their authentic appeal for generations to come.”
Collegiate Licensing Company is providing UC Santa Cruz with innovative tools and resources that enable vendors to offer a greater variety of high-quality merchandise with the UC Santa Cruz logo and mascot, expanding the overall reach of merchandise available in stores and online retailers.
CLC Licensing and UC Santa Cruz will together develop strategies and targeted marketing programs to reach students, alumni and supporters. Additionally, robust sales and market data will allow UC Santa Cruz to identify new areas for visibility through best-in-class product partnerships and retailers.
“We are excited to work with UC Santa Cruz to help amplify the University’s brand through insight and innovation as part of an overall customized licensing strategy,” said Cory Moss, CLC’s Executive Vice President and Managing Director. “Our CLC team is looking forward to delivering new products and marketing resources to grow the University’s licensing program and serve all UC Santa Cruz supporters.”
About UC Santa Cruz
Since its founding in 1965, UC Santa Cruz has been on an unprecedented trajectory, producing transformative research and scholarship that serves society while graduating more than 120,000 students who are making their own contributions locally, regionally and globally. UC Santa Cruz joined the American Association of Universities in 2019, an astonishing achievement for a university not even 60 years old, underscoring the impact and quality of the campus’ research as well as graduate and undergraduate teaching. UC Santa Cruz now shares the distinction of being the youngest member of this esteemed association and one of only four members that is also a Hispanic-serving institution.