University of Hawaii Begins New Partnership with Collegiate Licensing Company

The 10 campus locations of the University of Hawaii have selected CLC Licensing as their licensing partner for Rainbow Warriors officially licensed product.

October 24, 2024

With the partnership, Hawaii will have access to Collegiate Licensing Company’s systems and data as well as marketing and product development leadership. This should all point Hawaii in the direction of identifying opportunities to bring Hawaii to the next level in the marketplace. Officially licensed merchandise of the University of Hawaii is currently produced by 113 licensed vendors.

“We are excited to leverage CLC’s customized approach to growing our licensing program and connecting with our passionate fans through unique products and brand storytelling,” said Craig Angelos, director of athletics at Hawai’i. “After a competitive review of service providers in the space, returning to a partnership with CLC and their suite of services was the best choice for us as we seek to expand the reach of our brand to new fans and new markets.”

“We are honored to be able to work collaboratively with Craig Angelos and his team at Hawai’i to develop new merchandise and marketing initiatives that promote and respect the unique aspects of the university’s culture and heritage while maximizing opportunities for growing demand and retail distribution,” said John Greeley, senior vice president of partnerships at CLC. “Our partnership is off to a great start with tremendous engagement with key stakeholders throughout the university as we work to develop a strategic plan that explores new brand partners, expanded distribution, marketing platforms, and integrated partnerships involving corporate sponsors.”

CLC Licensing is a division of Learfield, a diversified media and technology company supporting college athletics. In addition, Collegiate Licensing Company, Learfield represents Hawaii Athletics through its multimedia division, digital ticket and marketing platform provider Paciolan, seat-backs seller Learfield Amplify, and college sports digital solutions provider SIDEARM Sports.